Boosting CMOs with Peak Lead Performance
The first all-in-one software solution for sales and marketing that combines multichannel communication with lead management for better marketing campaign results.
Communication & Lead Management at it’s best – connected by Marketing Data in the matelso platform.
Boosting CMOs with Peak
Lead Performance
The first all-in-one software solution for sales and marketing that combines multichannel communication with lead management for better marketing campaign results.
Communication & Lead Management at it’s best – connected by Marketing Data in the matelso platform.
10k+ Websites use our Call Tracking
“…with matelso Call Tracking we ensure optimal online marketing performance for all business models …”
“Ideal for measuring calls. Good functionality and usability, great support, relatively unique features…”
“Must have for any marketeer working with call leads! … by now one of the most important decision support tools ever. …”
“… The implementation as well as the cooperation with matelso is uncomplicated and always solution-oriented. …”
“… through the optimizations with Call Tracking, we generated 8% more leads for the franchises …”
Lernen Sie die matelso platform kennen
Lead Tracking: Defend your marketing spend
Full transparency on campaign success – all leads in one place.
No lead is lost
The platform bundles inquiries (via chat, call, mail or form) for clear reporting and optimal customer experience. Soon also for: WhatsApp and appointment booking.
Greatly simplified toolchain
Embed a script into the website, and after 5 minutes the first leads arrive in the queue – with only one login for all channels.
Leverage for lead campaigns
Better decisions and campaign performance – based on strong lead value data.
Lead Value Tracking
Always know how much a lead is really worth with efficient, real-time lead scoring.
Lead data for better marketing ROI
Make better decisions yourself or rely on the AIs of marketing platforms: no contradiction with the matelso platform.
Lead Data where you need it most
Integrate scored lead data into CRM, web analytics or marketing tools.
Web analytics & ads
Integrating scored lead data into web analytics tools optimizes websites and increases the success of performance marketing campaigns through smart bidding.
CRM & Dashboards
Only scored and clean lead data flows into CRM, enabling efficient marketing automation and meaningful dashboards and reporting.
Book a free trial account directly!
matelso Integrations
Cleanly integrate Marketing and Sales data into CRM and analytics tools - with matelso.
matelso offers innovative MarTech solutions that can easily integrate your data into third-party systems such as CRM, analytics tools or ERP. They allow real-time updates of your marketing activities without data silos.
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Contact us:
How does the matelso platform work?
Step 1:
Log in and configure all relevant conversation points in 5 minutes – for marketing.
Schritt 2:
Script kopieren und in die Website einbauen.
Step 2:
Step 3:
Step 4:
Step 5:
Start now for Peak Lead Performance:
matelso platform FAQ
The matelso platform is an innovative SaaS solution that enables marketers to radically simplify their lead management processes. This is how complex data becomes real business success.
Here, interested parties can find answers to the most important questions about our MarTech solution.
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What advantages does the matelso platform offer for marketing?
The cloud-based, turnkey SaaS platform helps marketers in particular to optimize their lead management processes by tracking, analysing and visualizing all data from conversational touchpoints such as emails, (video) calls, chats or forms and making it directly usable. This is because the information from these channels provides hard facts and insights into customers’ decision-making and communication processes – and therefore a very high optimization potential for online marketing campaigns and sales.
Is the matelso platform GDPR-compliant?
The matelso platform is compliant with the GDPR. Each contract is only concluded with a signed order processing agreement (AVV). The server location is Germany, which provides additional security in terms of data protection. Furthermore, matelso is regulated by the Telecommunications Act (TKG). This ensures that the platform complies with the highest data protection standards and that users’ data is secure.
In addition, the matelso platform works exclusively with first party cookies (including cookie consent query) to ensure user data security. In addition, the platform can also be used if the customer has not given his consent – however, no web data can then be collected and stored.
Darüber hinaus arbeitet die matelso platform ausschließlich mit First Party Cookies (inkl. Abfrage des Cookie-Consents), um die Datensicherheit der Nutzer zu gewährleisten. Zudem ist die Plattform auch einsetzbar, wenn der Kunde seinen Consent nicht erteilt hat – allerdings können dann keine Web-Daten erfasst und gespeichert werden.
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For which companies is the matelso platform suitable?
The matelso platform is of interest to two types of customers:
Companies:
The platform primarily addresses medium-sized companies from the DACH region with 25 – 2500 employees that operate a website and run paid marketing campaigns on it. This target group also relies on leads as a primary source of new business.
Multipliers/agencies:
Here, too, our target customers can be found in the DACH region. These are often service providers and agencies in the areas of performance marketing and lead generation with at least 15 employees.
Can I integrate the lead data from the matelso platform into GA4?
Yes. The matelso platform can be linked to various services such as intelliAd, Webtrekk, doubleclick.
Via these integrations, the collected lead data can be transmitted. In addition, marketers can track incoming leads down to keyword level and integrate them into their reports.
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