Is your company multi-site? If so, you’re probably familiar with these challenges:
Loss of inquiries at the locations.
How much revenue is lost when calls to the locations go unanswered?
Inconsistent availability across the store and partner network—plus a lack of transparency regarding call volume, peak times, and answer rates.
The solution:
Lead tracking + central hotline (if no one is available on-site), brief pre-qualification, ticket routed to the correct location/partner, and callback—supplemented by reporting and dashboards.
The outcome of the marketing campaign remains unclear.
Demand was high, but conversions remained invisible. There was a lack of data for ROI, budget management, and transparency.
The solution:
Lead tracking with local phone numbers for each location + assignment to campaigns/analytics + monthly reports for partners—this made it possible to demonstrate the marketing impact with location-specific accuracy.
Headquarters and branches need common processes.
How many leads fall through the cracks because headquarters and branch offices aren’t coordinating effectively?
The goal was to establish reliable, cross-location patient communication with clear processes—so that inquiries could be quickly recorded, correctly categorized, and forwarded to the appropriate department.
The solution:
With the matelso platform and the matelso ServiceCenter, incoming contacts are centrally recorded, structured, pre-qualified, and forwarded to the exact location.
Result: The burden on locations is reduced and inquiries are processed faster—leading to greater success for both sides!
Experience the matelso platform: from click to qualified lead—in just a few minutes!
CRM Integration
Analytics Integration
API & Webhooks for Automations
Tips & Tricks for Location-Based Marketing
Get our 3-Step Plan for Multi-Location Marketing: this is how leads become visible, are distributed efficiently, and are of higher quality—managed jointly by the locations and headquarters.
Not a multi-location business?
We also offer proven solutions for other use cases:
Your Benefits with matelso at a Glance
Your Benefits with matelso
Phone System and Call Tracking
Curious? Dive deeper into our features:
To ensure that inquiries don’t get lost in the day-to-day operations of each location and that the ROI per location is visible, the matelso platform consolidates all contacts. It routes inquiries to the correct location, qualifies them, and feeds the results directly into CRM & Analytics.
Communication
Phone System
Contact Plugin
Schedule an Appointment
Lead Management
In multi-location companies, speed is key: Who’s on the line, where is the inquiry coming from, and how urgent is it? With call tracking and lead tracking, matelso provides context before the first ring, automatically routes calls, and ensures availability—optionally including pre-qualification by the matelso ServiceCenter.
Lead Scoring
Lead Routing
Multichannel Inbox
Marketing / Sales Data
Call Tracking
Marketing Data
Sales Data
All of this can be easily integrated into your existing setup
Ready to get started? Here are 4 use cases to help you get going right away.
Discover our matelso products!
matelso platform
Call Tracking
matelso ServiceCenter
Frequently Asked Questions (FAQs)
Ihr Titel
What's the story behind matelso?
For over 20 years, our team in Kaiserslautern has been helping companies, franchise systems, and agencies better integrate centralized marketing with local sales. Our clients include EURONICS, Promedica Plus, Küche & Co, Immoscout24, Nissan, and telecommunications providers such as Vodafone and TurkNet.
What exactly does matelso do?
We ensure greater efficiency
All inquiries—whether via phone, chat, form, or email—are centrally recorded, automatically assigned to the correct locations, and processed consistently. This saves time at headquarters and ensures clear workflows at the branches.
We connect
From the first click on the website to a qualified lead in the CRM, all relevant information is centrally available. Headquarters and branches work with the same data—without gaps or loss of information.
We simplify and improve
matelso reduces the number of tools used, improves data quality in the CRM, and provides a unified overview across all locations.
Is matelso also suitable for a small number of locations?
Yes, absolutely. The solution scales from 1 to 100+ locations—and is deliberately designed to deliver real value starting with your very first branch.
The key point: The solution grows flexibly alongside your business. Whether you’re operating one location today or expanding to five, ten, or more tomorrow—you don’t have to worry about system changes or transitions. What starts out small and straightforward remains stable and efficient even as your business grows.
Ihr Titel
What is matelso's corporate mission?
Since our founding in 2006, we have been developing software that integrates marketing, sales, and customer care. Our goal is to simplify processes, create transparency, and help companies manage their locations efficiently and successfully.
What products does matelso offer?
Call Tracking
Tracks and analyzes incoming calls by location. This reveals which campaigns, channels, and locations generate calls and conversions.
matelso platform
The central platform for communication and lead management. It connects phone, chat, email, contact forms, appointment scheduling, and video calls; assigns all inquiries to the correct locations; and maps the entire journey from the first website contact to a qualified lead in GA4, Google Ads, or the CRM.
matelso ServiceCenter
A human-based service! Handles the reception and pre-qualification of calls and chats as needed. This ensures companies remain reachable even during peak periods, and locations receive only relevant, well-prepared leads.
How do I join the matelso team?
Current job openings can be found at: matelso.com/karriere