All-in-one solution for your marketing

The matelso SDK expands the matelso platform with complete development freedom: Individual tools, forms, and workflows can be easily integrated, automated, and securely controlled. This results in flexible solutions for marketing and sales that are efficient, scalable, and future-proof.

With the matelso SDK, marketers and developers can build interactive multi-step forms and quiz funnels directly into their websites. This creates personalized experiences, better data quality, and more qualified leads—for higher conversion rates, stronger customer loyalty, and sustainable sales success.

Book international phone numbers in over 60 countries – whether landline, 0800, or shared numbers. Choose individual numbers or number pools (up to 10,000) – quickly, easily, and tailored to your needs.

Finally, you can determine the true value of a lead: the matelso platform displays web and communication data such as campaign source, dwell time, and shopping cart value. You can also create notes and evaluate the lead directly. Custom fields tailored to your processes, such as “Lead: yes/no” or “Lead value,” round out the package. In the Lead Value area, you can score leads directly for faster sales decisions.

Lead Routing (Conversation Handling) in the matelso platform distributes inquiries flexibly and intelligently—manually, automatically, or externally. Thanks to real-time data such as location or click behavior on the website, contacts are directed to the right contact person. This ensures that you remain accessible and increase your closing rate.

An example:

A potential customer visits the website and adds a high-priced product to their shopping cart—which is automatically tracked and stored. If the user then contacts the company (e.g., by phone), they are connected directly to the responsible key account team—or even to a specific expert.

With the Availability Widget, you can see who is available in the teams at any time. Based on this data, the system then automatically decides which contact points are displayed on the website and how the routing paths for calls are routed.

An example:
Outside of business hours, the matelso platform only displays contact points on the page that do not require a direct response, such as email, chat, or forms.

In the workspace, you will find all statistics on availability, contact numbers, and team performance at a glance. This is also where you will find the clearly arranged multichannel inbox, which displays all leads neatly.

This is where all conversations take place, whether chat, video, web/phone calls, email, or forms. Users have direct access to communication history, contact records, and current web pages.

Track your leads in compliance with GDPR and transfer them automatically to GA4 and Google Ads. All events and conversions that are important to you can be transferred to the analytics systems automatically or manually afterwards – regardless of whether they are online or offline conversions such as showroom visits or calls.

This not only allows you to identify which channels are really working, but also gives you all the relevant data you need to make the most of smart bidding and get the most out of your marketing budget.

Seamlessly integrate the matelso platform into your system landscape: With our webhooks, you can push data to your third-party systems automatically and in compliance with GDPR – exactly according to your rules.

Whether it’s a new lead, a completed conversation, a set date, a rating, or an individual status change: you determine the triggers. This way, contact data ends up directly in the CRM, results are documented, and leads are automatically processed.

Conversions in Google Analytics 4 and Google Ads can also be transferred in real time or retrospectively – for precise tracking, smart bidding strategies, and maximum marketing performance.