The cloud-based, turnkey SaaS platform helps marketers in particular to optimize their lead management processes by tracking, analysing and visualizing all data from conversational touchpoints such as emails, (video) calls, chats or forms and making it directly usable. This is because the information from these channels provides hard facts and insights into customers' decision-making and communication processes - and therefore a very high optimization potential for online marketing campaigns and sales.

The matelso platform is compliant with the GDPR. Each contract is only concluded with a signed order processing agreement (AVV). The server location is Germany, which provides additional security in terms of data protection. Furthermore, matelso is regulated by the Telecommunications Act (TKG). This ensures that the platform complies with the highest data protection standards and that users' data is secure.

In addition, the matelso platform works exclusively with first party cookies (including cookie consent query) to ensure user data security. In addition, the platform can also be used if the customer has not given his consent - however, no web data can then be collected and stored.

Darüber hinaus arbeitet die matelso platform ausschließlich mit First Party Cookies (inkl. Abfrage des Cookie-Consents), um die Datensicherheit der Nutzer zu gewährleisten. Zudem ist die Plattform auch einsetzbar, wenn der Kunde seinen Consent nicht erteilt hat – allerdings können dann keine Web-Daten erfasst und gespeichert werden.