B2B lead gen campaigns:
Only valuable leads for the sales funnel!
With the matelso platform …
… all leads in one place – no more lost leads
… (data) silos eliminated – marketing & sales, stronger together
… all customer data cleanly in the CRM and marketing tools
Here are some of our B2B customers:
The 3 biggest pain points in B2B lead gen campaigns
Pain-Point 1
Lead routing is not working properly – leads end up in nirvana
Pain-Point 2
(Data) silos between marketing & sales
Pain-Point 3
Integration into online marketing tools is not working – in the Google world
Do you want to generate more leads in B2B marketing?
Are you a B2B online or performance marketer and want to generate more B2B leads and win potential customers with your lead campaigns? We have summarised 7 tips for a successful lead gen strategy in our white paper.
Lead routing is not working properly – leads end up in nirvana
With the matelso platform, you can offer your customers all the important contact points for the buyer journey – directly on the website. All leads are centralised and clearly arranged,
No more lost leads!
The customer experience is massively improved!
(Data) silos between marketing & sales
The matelso platform offers customer insights for B2B marketing and sales – directly in the sales dialogue and through efficient lead scoring, supported by AI.
Only top leads get onto your platforms!
Marketing & Sales benefit from all the data!
Integration into online marketing tools is not working – in the Google world
Seamlessly integrate your customer insights into third-party systems such as GA4, Google Ads and Hubspot with the matelso platform and utilise their full potential.
Smart Bidding in Google Ads is optimised – higher marketing ROI!
The lead management is seamless!
Showcase: matelso platform for B2B lead gen campaigns
We have prepared a live demo for you, which you can access at any time. We show in detail how the matelso platform helps a B2B company to generate better results with less effort.
Optimised B2B lead gen campaigns with the matelso platform
Step 1:
Contact enquiries on website – via (video) call, chat, e-mail, contact form
Step 2:
All leads at a glance (incl. valuable web data) – in the central workspace
Step 2:
All leads at a glance (incl. valuable web data) – in the central workspace
Step 3:
Edit conversations in the Communication Cockpit – incl. lead scoring
Step 4:
Integration of the evaluated leads – in CRM, ad and analytics tools
Step 5:
Optimise lead campaigns with the data obtained – uplift in marketing ROI
Now the lead gen campaigns are igniting!
Blog Artikel über B2B Marketing
B2B Lead Gen Campaigns: 5 practical tips for more success
by Ercan Kantar
Successful B2B lead gen campaigns – with the matelso platform
by Martin Hartig
10 B2B lead generation methods that work!
by Patrick Hünemohr