B2B lead gen campaigns:
Only valuable leads for the sales funnel!

With the matelso platform …
N
… all leads in one place – no more lost leads
N
… (data) silos eliminated – marketing & sales, stronger together
N
… all customer data cleanly in the CRM and marketing tools
Here are some of our B2B customers:

The 3 biggest pain points in B2B lead gen campaigns

Pain-Point 1

Lead routing is not working properly – leads end up in nirvana

Pain-Point 2

(Data) silos between marketing & sales

Pain-Point 3

Integration into online marketing tools is not working – in the Google world

Do you want to generate more leads in B2B marketing?

Are you a B2B online or performance marketer and want to generate more B2B leads and win potential customers with your lead campaigns? We have summarised 7 tips for a successful lead gen strategy in our white paper.

Lead routing is not working properly – leads end up in nirvana

With the matelso platform, you can offer your customers all the important contact points for the buyer journey – directly on the website. All leads are centralised and clearly arranged,
N
No more lost leads!
N
The customer experience is massively improved!

(Data) silos between marketing & sales

The matelso platform offers customer insights for B2B marketing and sales – directly in the sales dialogue and through efficient lead scoring, supported by AI.
N
Only top leads get onto your platforms!
N
Marketing & Sales benefit from all the data!

Integration into online marketing tools is not working – in the Google world

Seamlessly integrate your customer insights into third-party systems such as GA4, Google Ads and Hubspot with the matelso platform and utilise their full potential.
N
Smart Bidding in Google Ads is optimised – higher marketing ROI!
N
The lead management is seamless!

Showcase: matelso platform for B2B lead gen campaigns

We have prepared a live demo for you, which you can access at any time. We show in detail how the matelso platform helps a B2B company to generate better results with less effort.

Optimised B2B lead gen campaigns with the matelso platform


Step 1:

Contact enquiries on website – via (video) call, chat, e-mail, contact form

Step 2:

All leads at a glance (incl. valuable web data) – in the central workspace

Step 2:

All leads at a glance (incl. valuable web data) – in the central workspace

Step 3:

Edit conversations in the Communication Cockpit – incl. lead scoring

Step 4:

Integration of the evaluated leads – in CRM, ad and analytics tools

Step 5:

Optimise lead campaigns with the data obtained – uplift in marketing ROI

Now the lead gen campaigns are igniting!


Blog articles about B2B marketing

B2B Lead Gen Campaigns: 5 practical tips for more success

by Ercan Kantar

Successful B2B lead gen campaigns – with the matelso platform

by Martin Hartig

10 B2B lead generation methods that work!

by Patrick Hünemohr