Leads from chat, calls, and WhatsApp in HubSpot + GA4 #

Many B2B companies face the same challenge: marketing teams generate valuable leads via the website, but as soon as a prospect picks up the phone or sends a WhatsApp message, the data chain breaks. Without linking these “offline conversions” to online campaigns, the customer journey remains a mystery and the true marketing ROI remains unclear.

Who is this showcase particularly relevant for? This article and accompanying video are aimed at marketing managers who want to refine their attribution, as well as sales operations and sales managers who need a complete history of their leads in HubSpot to increase closing rates.

What you can expect in this video showcase #

In the video demo, matelso guides you step by step through an integrated solution that ends silo thinking between marketing and sales. You will not only learn how the connection works in theory, but also see it live in the system:

– How a web visitor interacts across different channels while retaining their marketing history.
– The moment of lead handover, when all web events land directly in the HubSpot record.
– How visualizing the customer journey finally helps you understand which campaigns actually lead to qualified phone calls and sales meetings.