matelso Call Tracking Feautres
Boost Your Marketing ROI with matelso Call Tracking
Track every call, optimize your campaigns, and make data-driven decisions to maximize conversions.
What is Call Tracking?
Call Tracking enables businesses to track inbound calls, providing visibility on which marketing campaigns are driving the most interactions. It integrates with tools like Google Analytics for seamless performance tracking.
The power of Call Tracking
Are you in search for quick results? In the following video, we prove that our Call Tracking can actually be up and running in just 5 minutes! Ideal for marketing decision makers who have no time to waste. Take a look and see for yourself!
New: Call Scoring AI
AI-based call qualification & business evaluation
Analysis & evaluation
- AI analysis of conversations: Automatic transcription of the called person, summary, classification, and scoring of each call according to business relevance.
- Real conversion value: Evaluation of calls based on sales potential rather than pure call events.
Integration & control
- System integration: Transfer of all data to CRM, GA4, Ads, and analytics systems.
- Data-based optimization: Campaigns, budgets, and sales focus are aligned with real sales opportunities.
matelso Call Tracking – key features
Dynamic Call Tracking
- Automatically assigns user specific numbers based on interactions on the website
- Sets the base for dynamic lead generation and provides valuable customer data
- Tracks call leads directly from websites, providing insights on user interactions
- Offers customizable search text and trigger settings
Static Call Tracking
- Manages various pre-dertermined Call Tracking numbers for hightend mesurability
- Makes the ROI of online and offline campagines trackable
- Ideal for measuring the success of sources like print ads, billboards, or TV commercials
- Easy implementation and integration into the existing infrastructure
(International) Telephone Number Booking
- Choose from landline, toll-free (0800), or shared numbers across 60+ countries.
- Get telephone numbers specifically customized to our specific needs
- Choose between single numbers and pools of up to 10000 numbers
- Easy and fast booking process in the matelso Control Panel
API
- Configure Call Tracking subscribers and book numbers – fully automated
- Export great volumes of data such as call lists into your favoured marketing platforms & CRM
- Connect all of your relevant channels and platforms with our system
- Extremely flexible and powerful application to integrate with as many external solutions as possible
Advanced call routing options
Routing Customization
- Time-Based Routing: Calls can be routed based on the time of day, ensuring optimal response times.
- Source-Based Routing: Forward calls to the appropriate department based on the caller’s location, enabling better regional support.
Additional Features
- preIVR: Provide custom caller greetings and pre-routing options.
- Whispersound: Deliver context to the receiver with a custom notification before the call is connected.
Call recording and conversion tracking
Call Recording
- Record inbound calls to improve quality assurance and comply with regulations.
Conversion Tracking
- Assign values to calls to measure their contribution to KPIs and sales.
- Track the conversion rate of calls across campaigns and channels.
Campaign management and reporting
Campaign Management
- Assign attributes to phone number pools, helping manage various campaigns.
- Export reports in multiple formats (Excel, PDF) with custom logos.
- Automatically generate and schedule reports.
- Customize reports for specific locations, departments, or teams.
Call Tracking with matelso is easy to integrate
Integrate matelso marketing and sales data into third-party systems such as CRM and web analytics.
With our innovative MarTech solutions, we offer easy integration of your data into third-party systems such as CRM, analytics tools or ERP. They enable real-time updates of your marketing activities without data silos.
connected 
connected
connected
connected
connected
connected
Find out more about what integrations are possible and how we can help you and your company become more successful!
Maximizing efficiency with enhanced Call Tracking and lead management solutions
E-Commerce Solutions
Provides tools to optimize online orders and lead management across distributed teams.
Consistent Lead Management
Track leads from multiple sources and integrate with CRM systems to streamline sales processes.
Analytics Integration
Enhanced integration with tools like Google Analytics, for seamless optimization and performance tracking.
Pricing Transparency
Example pricing models start from €72/month for basic Call Tracking up to 30,000 website visitors.
Close your existing tracking gap now! Let’s talk!
See for yourself how matelso Call Tracking can help you achieve your marketing goals. We will show you how you can easily and quickly book specific phone numbers for numerous campaigns and channels via our innovative web interfaces and APIs – in over 60 countries.