Webinar Series: Click Fraud / Ad Fraud: Real danger for your marketing budgets

In three exciting webinars, we’ll show you what types of click fraud and ad fraud there are, how to recognize them, and most importantly, how to actively combat these fraudulent attacks.

• What types of click fraud and ad fraud exist and how they affect marketing strategies and budgets
• What tools and methods you can use to effectively combat fraudulent clicks
• How a real strategy against click fraud works with the help of Call Tracking

Three speakers, three exciting topics:

• Markus Hüttner, adfraudit: Click fraud – A market overview for advertisers and agencies
• Daniel Distler, Fraud0: Ad fraud decoded – why advertisers should take ad fraud seriously
• Daniel Vath, NextUp Multimedia: Detecting Click Fraud with Call Tracking – Success Story Aufsperrfuchs.at

In the presentation of the experienced expert for click fraud, Markus Hüttner, you will learn among other things:

• Which providers of anti-click fraud software there are and what the concrete differences look like
• How you can recognize a reputable provider of ad fraud prevention software
• What is the definition of ad fraud

In addition, he explains the mode of operation and the “business model” of the fraudulent attackers and what they want to achieve when they select you as a victim.

In essence, it is important to start quickly to combat click fraud and implement appropriate solutions to

• make your work easier.
• make your customers happier.
• achieve better results.
• strengthen your expert position.
• minimize your efforts.
• generate more revenue and protect your marketing budget.
• stand out from the competition.

Here are some more reading tips from Markus Hüttner on the following topics:

• Ad fraud from Google
• Click tracker API list from Google

If you want to get adfaudit’s advice, please feel free to contact Markus Hüttner directly: markus@adfraudit.com.

Or book a free audit here – in cooperation with matelso

In this exciting presentation Daniel Distler shows you how to target real people and quality ad inventory with your media budget.

Special insight:

Specifically, Daniel shows in the Lecture:

• Why bots are attracted to your site
• What this means for you and your advertising budget
• The four categories of ad fraud and how they affect your business:

1. 1. wasted ad spend
   2. damage to brand reputation
   3. dirty analytics data
   4. distorted sales funnel

Finally, he will present his company’s solution fraud0 and show how you can take targeted action against click fraud and ad fraud.

Daniel Distler is happy to answer any questions about click fraud: dd@fraud0.com

In his presentation agency founder Daniel Vath takes you on a journey into the world of the agency project business and the everyday life of an ongoing Google Ads campaign. He shows you the ups and downs of strategies and reactions to new challenges. Specifically, he describes:

• The development phases of SEA campaigns
• How basic Google Ad setups can look like
• The importance of stringent tracking of all channels – incl. Call
• How Google Ad-Setups can look like after “enemy contact
• What you should do and pay attention to in order to successfully counter the attacks

Five concrete tips:

• Always track relevant actions and events very closely
• Break down silos: All departments involved need to talk to each other
• Use Google reports and other reporting from your systems
• There is no one solution to click fraud, be broad based
• Combine tools and don’t rely on single platforms
• The fight against click fraud and ad fraud is a marathon: use the principle of “trial and error” and have a long breath

Feel free to contact Daniel Vath directly if you have any questions or comments: daniel.vath@nextup-media.at

After the three presentations on the topic of click fraud and ad fraud, you have received many suggestions, tools and also concrete instructions for action to enable you to better recognize and defend against fraudulent attacks from the web. It is best to act now and defend your marketing budgets against fraud and crime.