29 Oct 2020

Webinar: Call Tracking Integration 2.0 – Custom Push

The content of this matelso Call Tracking webinar

This German webinar discusses the topic Call Tracking Integration into third party systems – the so-called Custom Push. The systems that can be connected with our Call Tracking technology include analytics tools, ERP platforms, or even custom-developed software. Additionally, the virtual seminar demonstrates concrete examples of how the integration can be set up, how it works and what benefits can be generated.

Definition Call Tracking Custom Push

The Custom Push is a technology integrated into Call Tracking systems that uses the Data Definition Dictionary (DDD) to transfer data between various third party systems – e.g analytics tools, CRM etc.. The DDD contains approximately 200 fixed variables and various other values that can be used in the Custom Push, such as data from a year and URL parameters.

Two examples of its utilization

The webinar provides two specific examples of utilizing the Custom Push technology. The first example involves integrating Google Analytics, which is a direct integration. In this case, the purpose of the integration is to improve an existing CRM system for an agency that uses Google Analytics 360. The second example involves integrating Call Tracking into Hubspot.

Watch the German webinar here: https://www.youtube.com/watch?v=JEG1fvn-DIA

Oct 29, 2020

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