Efficient Lead Management and Lead Scoring processes are two of the most important factors of an efficient marketing strategy. With the matelso platform, a powerful tool is now available to help marketers and companies optimally manage leads and gain valuable insights into their potential. This not only strengthens the marketing department, but also directly supports the sales process, as sales staff now also have a much better basis for decision-making at their fingertips, enabling them to close deals more quickly and efficiently. In this article we take a closer look at the matelso platform and its functionalities in the area of Lead Management and Lead Scoring.
In this video you will get a first overview of the power of the matelso platform.
Learn how the matelso platform helps you set up optimal lead management processes and get all the data you need to know exactly how much a lead is really worth. The basis for this: efficient and precise Lead Scoring. This is how you maximize your company’s success – and get more leads for the same budget as well as a significantly higher marketing ROI.
Lead Management with the matelso platform
Lead Management is a central process to efficiently identify, capture and qualify potential customers. The matelso platform offers you extensive possibilities and functions for this. You receive all information about your leads – everything bundled in one central place and available under one login for all relevant stakeholders. This includes web tracking data as well as enriched data directly from conversations with your customers and prospects.
In the matelso platform you will find the Communication Cockpit, where all communication with customers is managed and evaluated – calls, video calls, chats, mails or contact forms. This area is individually configurable and offers a variety of options. For example, a use case displays the collected web data. So you can see which campaign the contact used to come to your website and which content they visited on your site (products, company, career, etc.). In addition, the preferred language of the website visitor is displayed.
In the matelso platform, you can also continuously enrich the existing lead information with further data in order to be able to evaluate it better. To do this, you can enter contact data directly in the platform and add further information to each contact profile. This massively increases the degree of personalization of the communication as well as the customer experience.
Lead Scoring and communication in the matelso platform
As soon as a contact reconnects with your company, the matelso platform offers seamless integration of all communication channels. Whether it’s a phone call, email or chat, you have all the relevant information at your fingertips to provide the best possible advice to the customer.
When a phone call is made, the contact’s phone number and conversation history are automatically displayed – all previous conversations can be linked directly. The consultant can thus see whether the visitor has communicated with the company before, how the conversation was rated, which products the visitor has purchased, and can even view the specific content. This comprehensive information enables him to give the customer the best possible advice and respond to his individual needs.
Conclusion
The matelso platform thus enables efficient lead management and lead scoring. It simplifies lead management and provides valuable insights to identify the best business opportunities. By centrally capturing and scoring communications, companies can better target their resources and build successful customer relationships.
We hope this article has given you an insight into what the matelso platform can do for you in the areas of lead management and lead scoring. If you want to learn more about the platform or have any questions, book a Deep Dive directly here.
