Marketers and developers today face the same challenge: they want to automate processes and applications, connect systems, and at the same time respond flexibly to new requirements. This is exactly where matelso’s Software Development Kit comes into play in software development and feature programming.
With the SDK, you can build your own extensions directly on the matelso platform. You integrate your tools, create custom forms, and ensure that data gets where you need it—without any detours. This allows you to get more out of your campaigns, reports, and leads. And best of all, you retain full control.
Summary
- What is a software development kit (SDK)?
- Why SDKs should be part of your martech strategy
- Application development in the matelso platform – SDK inside / more than just an API
- Typical use cases are proof of a good SDK – tools for quiz funnels to store finders.
- Getting started made easy – how to use the matelso SDK
- Three steps to get started with the matelso Software Development Kit
- Useful tools for developers – choosing an SDK has never been easier
- Safety comes first
- Support for your implementation
- Conclusion: An SDK for your ideas – directly in the matelso platform
What is a software development kit (SDK)?
A software development kit, or SDK for short, is a collection of tools, code examples, and interfaces for an extended development environment. It allows you to develop your own functions—directly connected to an existing platform or software solution.
Unlike a simple API, an SDK offers much more:
- Access to all relevant platform functions: Developers can directly use central, pre-built software modules and libraries.
- Code templates for common use cases: These are provided directly and help you achieve results quickly – without starting from scratch.
- Testing software directly in the development environment: New functions can be tried out safely before they go live.
- Detailed documentation for fast onboarding: Well-explained interfaces make familiarization easy and efficient.
- Secure authentication and clear assignment of rights: Only authorized users are granted access – with precisely defined rights.
An SDK is primarily aimed at developers. However, tech-savvy marketers can also benefit from it—for example, when they want to automate campaigns or set up customized workflows. The goal: greater flexibility, less manual work, and systems that fit perfectly with your own strategy.
In short: with an SDK, you have useful programming interfaces at your disposal and can build exactly what fits your strategy – customized, integrated, and future-proof.
An SDK is a toolbox for anyone who wants more than just standard functions. It not only provides interfaces, but also real development opportunities.
Why SDKs should be part of your martech strategy
In modern companies, marketing is no longer isolated. Campaigns, CRM, analytics, and automation are all intertwined. That’s why flexible, open systems are needed—and a software development kit is the key to achieving this. They are clearly more than conventional APIs and offer a wide range of tools that facilitate the creation of applications.
An SDK connects your tools and software applications and ensures smooth data flows. It puts an end to manual workarounds and complicated interim solutions. Instead, it creates integrated processes that are tailored to your goals.
Typical advantages of an SDK:
You automate tasks that previously had to be done manually.
You integrate new tools into your existing architecture more quickly.
You retain control over logic, data flow, and security.
The result: An SDK makes your martech landscape more powerful—and your work more measurable, scalable, and efficient.
Your tools should communicate with each other – not work against each other.
A good SDK puts an end to data silos and gets your processes moving.
Application development in the matelso platform – SDK inside / more than just an API
Those who work with the matelso platform can build their own solutions using the integrated software development kit—without any external tools. The SDK opens up and simplifies access to all relevant functions, data, and interfaces of the platform—and also serves as a gateway to comprehensive, integrated AI features.
Marketers and developers benefit from:
- Freedom: They develop what is really needed – not what a tool dictates.
- Efficiency: Processes can be automated and optimized in a targeted manner.
- Individuality: Each extension is tailored to your specific use case.
An example: An interactive quiz funnel can be implemented just as easily as a store finder or a customized contact form – all in your familiar environment, without tool breaks.
Build your own quiz funnel in 6 easy steps – with the matelso SDK
Experience how modern gamification and lead qualification approaches can be showcased on your website – it’s easy with the matelso SDK!
We’ll show you exactly how it works with the included frameworks and APIs!
Typical use cases are proof of a good SDK – tools for quiz funnels to store finders.
The matelso Software Development Kit really shows its worth in everyday use—when testing and deploying new applications and fully exploiting the potential of integrated artificial intelligence. It helps precisely where standard solutions reach their limits. In marketing and sales in particular, this results in customized workflows that are perfectly tailored to the company and can be deployed quickly and easily. These are also compatible with all operating systems and mobile devices – whether Windows, iOS, or Android.
Here are some typical examples of how new applications can be created:
- Store finder for decentralized teams: Different locations can be mapped with their own contact points and created in the applications – including individual phone numbers.
- Multiple Java plugins for one owner: When different brands or product areas are presented together, the SDK provides the appropriate logic behind it as well as the individual JavaScript for integration into the website.
- Personalized user experiences: Content, forms, or triggers can be dynamically adapted to visitor behavior.
- Interactive forms and quiz funnels: Step-by-step questions lead to better data and higher conversion rates – without the need for external tools.
Whether it’s lead management, conversion tracking, or system integration, an SDK enables customized solutions that integrate seamlessly into your existing MarTech structure.
Getting started made easy – how to use the matelso SDK
Even though a software development kit sounds technical, getting started is easier than many people think. The matelso SDK is clearly documented, easily accessible, and quick to integrate. You don’t need to be a full-stack developer to get started.
Get started quickly instead of spending time on configuration: The matelso SDK is ready to use right away. Thanks to the sandbox and examples, you can get started right away—without any risk.
Three steps to get started with the matelso Software Development Kit
Would you like to build your own solutions based on the matelso platform? Here’s how to get started and gain access to all the features included in the SDK:
Step 1 – Request access:
Your account manager or our support team will activate your access to the SDK.
Step 2 – Use documentation:
In the developer section of the platform, you will find all API endpoints, codes, and technical information.
Step 3 – Test sandbox/test environment:
Develop and test safely in the test environment before going live.
The API is REST-based, clearly documented, and easy to integrate into modern workflows. Whether you work with Python, Node.js, or another programming language, you can connect in just a few minutes.
Useful tools for developers – choosing an SDK has never been easier
To support you in your development, matelso also provides:
- Interactive API documentation (Swagger)
- Sample code for common use cases
- Sandbox environment with sample data
- Regular updates & release notes
This allows you to get started right away—without lengthy training or external tools.
Safety comes first
Technical freedom requires clear guidelines. That is why the matelso SDK is:
- Securely authenticated: Access is granted via individual tokens with definable permissions.
- Precisely controllable: You determine which functions or data are available.
- Transparent: Every API access is logged and traceable.
This allows you to maintain full control at all times – both technically and in terms of data protection.
Support for your implementation
Not sure if your use case is feasible? Or do you need specific tips for your first integration?
Our consulting team will be happy to help you with:
- Technical advice on SDK access
- Joint use case planning
- Support during implementation
- Contact persons for questions during development
Just get in touch—we’ll help you get started.
You know best what your business needs. With the matelso SDK, you can implement exactly that – flexibly, efficiently, and fully integrated.
Conclusion: An SDK for your ideas – directly in the matelso platform
With the matelso Software Development Kit, you can control the development of applications on a platform that is open to integration and further development and to which you can continuously add new functions. Whether it’s a quiz funnel, store finder, or individual processes—you design what suits your business. This creates new resources for the development and rollout of additional building blocks that will make your business more successful in the long term.
Say goodbye to isolated solutions and manual workarounds – and harness the full potential of the matelso platform.
Automate and optimize marketing and lead management processes – with the matelso platform
Efficient lead management thrives on automated processes: from the potential customer’s first click on the website to the handover to sales.
