Efficient franchise marketing: How Promedica Plus is strengthening its business model and better reaching its target group with data-based lead tracking. Find out how the company ensures a consistent image for its individual regional partners, reduces wastage and achieves measurable success – a clear advantage for both the franchisor and the franchisee. This approach is not only relevant for franchise companies, but also for local companies with multiple branches and/or those with decentralized sales structures. A real enabler for strengthening the brand.
Summary:
- Promedica Plus – A strong franchise model in senior care
- Initial situation – High demand, but untapped potential
- Goals: More leads and measurable success in franchise marketing
- The solution: Lead tracking for measurable success in franchise marketing
- Implementation: Simple, fast, and successful setup of franchise systems
- Results with lead tracking from matelso: clear figures, measurable success in franchise marketing for Promedica Plus
- Conclusion & Outlook: More leads, more success for franchising
Promedica Plus: A strong franchise company in senior care
Promedica Plus is one of the leading companies in senior care and franchising, with individual franchises in Germany, the United Kingdom, and Poland. With 152 franchise locations and over 40,500 caregivers, the company offers a wide range of products and services – personal, local, and supportive. This strong network enables franchise partners to build individualized and trusting customer relationships – a crucial factor in the sensitive care industry.
Franchise concepts thrive on personal customer loyalty. Local phone numbers strengthen trust and improve accessibility—a clear advantage in the sensitive care environment.
Starting point: local offering, strong brand positioning, high demand, but untapped potential
The demand for trustworthy and professional senior care is growing steadily. But despite Promedica Plus’ strong market position, there were challenges. Many potential customers prefer personal conversations, but telephone contact often went unused—or so it was thought. In fact, the call communication channel was simply not being measured accurately.
At the same time, there was growing pressure to use marketing budgets more efficiently and to better demonstrate marketing goals. Without accurate measurement of marketing campaigns (especially call conversions), many successes remained hidden. In addition, there was a lack of reliable data to accurately assess the profitability of local marketing measures and make this transparent for franchise locations—a crucial factor in monitoring the success of franchise advertising.
Initial situation: local offering, strong brand positioning, high demand, but untapped potential
Without precise data, success remains invisible. Lead tracking creates transparency, makes success measurable, and optimizes the use of marketing budgets.
Goals: More leads and measurable success for franchise marketing
Promedica Plus wanted to significantly increase the measurability of telephone conversions and make the success of regional marketing measures more transparent. The aim was to better leverage the high demand for personal advice and improve lead quality through targeted lead tracking. At the same time, local partners were to benefit from clear, comprehensible performance metrics in order to optimally manage their local marketing investments.
Overall, the implementation of a new system was intended to enable a successful marketing strategy and lay the foundation for increasing sales. In addition, the franchisor’s brand awareness was to be increased and products or services better positioned by franchisees.
The solution: Lead tracking for measurable success in franchise marketing
The solution: A customized lead tracking system that focuses on personal contact—primarily via telephone. Each franchisee received a local phone number from their area code—an important factor in building trust with customers. These local phone numbers are clickable on the website, reducing the barriers to making a direct call. The calls are not only included in Google Analytics analyses, but are also compiled in monthly reports that offer franchise partners full transparency about their call conversions.
In addition, a central service number and optimized online presence improve accessibility without compromising the regional nature of the brand’s presence. This allows regional partners to benefit from greater visibility, clear lead allocation, and more effective management of their marketing budgets.
Customized solutions pay off. Local phone numbers, improved online presence, and clear analytics increase lead quality in the long term.
Implementation: Simple, fast, and successful setup of franchise systems
The introduction of matelso’s lead tracking system went smoothly. Each franchise partner received their own local phone number, which was integrated directly into the existing marketing infrastructure. The combination of a local area code and centralized service offering significantly optimized customer communication.
The technical effort remained manageable: the phone numbers were integrated directly into the existing websites and marketing channels. This meant that the partners were up and running quickly and could immediately reap the benefits of the new solution—without long lead times or complex technical adjustments.
Results with lead tracking from matelso: clear figures, measurable success in franchise marketing for Promedica Plus
matelso’s lead tracking system has proven to be a real performance booster for Promedica Plus.
After implementing the technology, the following factors have been clearly demonstrated for marketing activities:
- On the company side, 50% of leads come via phone calls: Every second lead for customer acquisition comes in by phone – clear proof of the relevance of personal conversation.
- 70% of leads at franchise level are calls: The conversion rate on the partner side is even more impressive. Here, almost three quarters of qualified contacts come via the telephone channel.
This knowledge makes the optimization of marketing measures significantly more efficient and is a driver for greater budget efficiency!
In addition, real improvements have been generated:
- 30% lower cost per lead: The precise allocation of calls to campaigns has significantly increased marketing efficiency while reducing costs.
- 40% less wastage: Thanks to a clear database, franchise partners can use their marketing budgets in a more targeted manner, reducing wastage by almost half.
These figures show how data-driven franchise marketing can significantly increase success – more leads, lower costs, and a higher conversion rate.
Lead tracking with the matelso platform
More leads, less waste coverage, lower costs – lead tracking makes franchise marketing more efficient and profitable. You too can benefit from 30% lower CPLs and 40% less waste coverage – just like Promedica Plus!
Conclusion & outlook: More leads, more success for franchising
With lead tracking, Promedica Plus has taken an important step toward efficient, data-driven marketing strategies that strengthen brand experience and brand identity. The results speak for themselves: the success of each marketing campaign is clearly measurable, with more qualified leads, lower marketing costs, and higher conversion rates.
But the potential is far from exhausted. With continuous analysis of incoming calls and optimization of its marketing strategy, Promedica Plus can further strengthen its market position and secure the long-term success of its franchise partners.
Let’s talk!
If you want to make your marketing and sales processes smarter, more efficient, and future-proof, let’s talk. We’ll show you how the matelso platform can work for your company.
