TurkNet success story: 20% lower customer acquisition costs thanks to matelso Call Tracking

TurkNet is a leading Turkish telecom company known for its innovative services and customer-centric approach. With a substantial customer base acquired through both online channels and a call center, TurkNet needed a solution to enhance its marketing strategies and better understand the customer journey. Therefore, understanding the customer journey and optimizing touchpoints is essential – especially in the highly competitive telecom industry where maximizing the return on marketing investments is crucial​​.

Before implementing matelso’s Call Tracking solution, TurkNet struggled to accurately measure the effectiveness of its marketing campaigns. Traditional tracking methods, which relied on basic call recordings and manual tracking, were insufficient for optimizing marketing efforts. These methods were time-consuming, imprecise, and did not provide the detailed insights necessary for making informed decisions about media planning​​.

TurkNet integrated the matelso Call Tracking technology with Google Analytics, enabling comprehensive tracking of customer calls linked to specific marketing campaigns. This integration allowed the telco company to track the customer journey from initial contact to conversion, providing valuable insights into customer interactions and helping refine marketing strategies. The Call Tracking solution provided robust analytics and detailed reporting, meeting and exceeding TurkNet’s expectations​​.

With detailed insights into which channels and campaigns really bring customers, TurkNet optimized its marketing spend, resulting in a

20% reduction in subscriber acquisition costs.

TurkNet now benefits from channel-specific insights, such as identifying that certain display ads attract customers who prefer to call for subscriptions, while brand searches attract those more likely to subscribe online. This detailed analysis has allowed TurkNet to maximize its marketing ROI and better serve its customers by understanding their preferences and behavior more comprehensively​​.

• Boosted marketing ROI: Reduced subscriber acquisition costs by 20% through optimized marketing spend.
• Hard Customer Journey insights: Display ads drive call subscriptions, brand search ads drive online subscriptions.
• Better campaign results: Increased conversion rates and improved customer acquisition insights, leading to better resource allocation and strategy refinement.