Tool chaos, rising marketing costs, and a lack of data? In this webinar with Iwen Kuhn from matelso, you will learn how a central marketing and sales platform can solve these problems—for greater efficiency in B2B and e-commerce marketing. Look forward to practical insights, real-life use cases, and concrete tips on how to get more out of your leads – GDPR-compliant and without tool proliferation. Discover now!
Summary – all the benefits at a glance:
- The problem: tool proliferation, data chaos, and missing workflows
- Marketing and sales do not work together strategically – informed decisions are not possible
- The solution: A platform for marketing & sales – greater sales success with the matelso platform
- Manage conversations, utilize data, marketing automation, and lead management in a targeted manner
- Verifiable ROI and implementation of comprehensive reports – sales experts now make decisions in real time
- Conclusion: A platform for automating marketing and sales and truly bringing them together
Why a central marketing and sales platform generates more leads
The problem: tool proliferation, data chaos, and missing workflows
The reality in many companies: marketing and sales work with a multitude of tools—an average of 23 different systems in German SMEs. This not only costs money, but also nerves. License fees add up, systems do not communicate with each other, and every new feature requires another tool.
23 marketing tools – that’s the average for medium-sized businesses. Many of them do the same thing, but none of them really provide an overview.
The result: data is stored in unstructured silos, workflows don’t run smoothly, and leads disappear into no man’s land – making it impossible to carry out effective marketing activities or sales processes. This is particularly problematic for companies with consulting-intensive or high-priced products, where speed, relevance, and good coordination between marketing and sales are key.
Marketing and sales do not work together strategically – informed decisions are not possible
In many organizations, marketing and sales remain separate silos. Leads are generated, but often not properly processed or evaluated. Conversely, marketing lacks access to qualitative sales data to optimize campaigns based on data.
This not only makes collaboration difficult, it also costs money. While budgets for paid media are rising, there is no measurable ROI. What’s more, compliance with the GDPR becomes more complex with every additional tool. A central, data protection-compliant marketing and sales platform can help here.
The solution: A platform for marketing and sales – greater sales success with the matelso platform
Instead of a patchwork of individual solutions, you need a central location where everything comes together—a marketing and sales platform that connects both areas. That’s exactly what the matelso platform does. It bundles all contact channels such as telephony, chat, WhatsApp, video calls, and appointment booking in a single interface—controllable via just one script on the website.
This transforms a confusing landscape of tools into a streamlined process: website visitors can easily and specifically contact the company. At the same time, every inquiry lands directly in the system – GDPR-compliant, traceable, and without media breaks. The platform thus creates the basis for measurable success along the entire customer journey.
Manage conversations, utilize data, marketing automation, and lead management in a targeted manner
As soon as contact is established, the platform’s conversation handling system kicks in. Calls, chats, or messages are intelligently forwarded depending on the time of day, availability, or nature of the request. No more leads are lost. Even when you are away, the optional matelso ServiceCenter steps in to answer and respond in a professional manner.
At the same time, the platform automatically records all relevant data: website behavior, conversation content, lead scoring, and individual interests. This information is seamlessly integrated into CRM, Google Analytics, or other third-party systems. This creates a complete picture of each lead—and a solid foundation for data-driven marketing and effective sales.
Lead tracking with the matelso platform
More leads, less waste, lower costs – lead tracking makes digital marketing more efficient and profitable, as demonstrated by our client Promedica Plus. You too can benefit from 30% lower CPLs and 40% less waste!
Verifiable ROI and implementation of comprehensive reports – sales experts now make decisions in real time
Particularly crucial for marketers: the platform not only shows that a lead has been generated, but also how much it is actually worth. Precise lead evaluation and event control allow sales-relevant contacts to be transferred directly to tools such as Google Analytics 4 or the CRM system used – including their individual value.
This creates direct feedback between the campaign and conversion. Performance channels such as Google Ads can be automatically optimized on this basis – including Smart Bidding. A feature that was previously only available with expensive marketing suites is now part of a lean marketing and sales platform.
Send lead values back to Google Ads in real time – it’s possible. This way, every qualified contact becomes a real basis for optimization.
Conclusion: A platform for automating marketing and sales and truly bringing them together
Anyone investing in lead generation today needs more than just good campaigns—they need an infrastructure that reliably captures, evaluates, and makes inquiries usable. This is exactly where the matelso platform comes in: it brings all contact channels together, provides data centrally, and ensures that no leads are lost.
Marketing and sales finally speak the same language – data-driven and without friction. One platform, one goal: greater impact with less effort.
The result: fewer tools, less waste coverage, and significantly more control over processes, costs, and performance. This is a real lever, especially for companies with consulting-intensive products or complex sales structures. If you are ready to rethink your marketing and sales, this is the ideal starting point.
Let’s talk!
If you want to make your marketing and sales processes smarter, more efficient, and future-proof, let’s talk. We’ll show you how the matelso platform can work for your company.
