Find out how Iwen Kuhn from matelso and Ercan Kantar from Supersol IT Solutions are shaping the future of digital marketing. In this expert talk (in German with English subtitles), they discuss the power of data, Call Tracking and AI – and how companies can benefit from them.
Table of content:
Digital marketing: How data is shaping the future
In the age of big data and AI, online marketing is facing a paradigm shift. Experts agree: those who do not continuously optimize their marketing strategies and adapt them to the latest technologies will fall by the wayside.
In two exciting expert talks, Iwen Kuhn and Ercan Kantar discuss the latest developments in digital marketing. They shed light on how companies can achieve a decisive competitive advantage through the clever integration of online and offline channels, in particular through the use of call tracking and customer journey attribution. Find out in the following two videos which trends are shaping the future of digital marketing and how you can align your strategy accordingly.
Expert talk part 1: Digital marketing and the power of data
Summary: Optimized marketing strategies through AI, call tracking and customer journey attribution
In the talk, Iwen and Ercan shed light on current trends and challenges in digital marketing. Ercan, an experienced consultant for business intelligence and marketing automation, shares in-depth insights into developments and strategies. One focus is on the integration of online and telesales channels, which are often considered separately but offer great potential when working together. He underlines the need to continuously adapt and optimize online marketing measures in order to meet the increasing demands of data protection and artificial intelligence.
Digital marketing topics addressed:
- Developments and trends in digital marketing
- The role of AI and consent management
- Challenges and benefits of server-side tracking
- Differences between first and third-party cookies
- Google Analytics 4 and the transition from Universal Analytics
- The importance of integrating telesales and online marketing
- Use and benefits of call tracking
Expert talk part 2: Digital marketing – “Call Tracking closes the gap between online and offline channels”
Summary: How companies optimize the customer journey – with Call Tracking
In the second part of the expert discussion, the two delve deep into the importance and application of call tracking as an element of digital marketing. Ercan explains how companies can gain valuable data by linking online and offline channels, which helps to optimize marketing strategies and improve customer satisfaction. In particular, he emphasized that call tracking makes it possible to seamlessly track the customer journey and thus design targeted campaigns that significantly increase ROI.
Topics discussed:
- Importance and possible applications of Call Tracking
- Connecting online and offline customer experiences
- Integration of call tracking into existing systems (e.g. CRM)
- Advantages of call messaging for lead management
- Smart routing to optimize call routing
- Customer journey attribution for more precise budget allocation
Conclusion: Digital marketing of the future – success through data integration
The two talks between Iwen Kuhn and Ercan Kantar impressively demonstrate that the future of digital marketing lies in the intelligent use of data. The combination of online and offline channels, supported by technologies such as Call Tracking and customer journey attribution, enables companies to make their marketing strategies more precise and effective. Continuous adaptation to new developments, such as the use of artificial intelligence and consent management, is crucial in order to meet the increasing demands of the market. Those who recognize these trends early on and integrate them into their strategy will not only increase customer satisfaction, but also maximize their return on investment.
Der Expert: Ercan Kantar
Our guest expert Ercan Kantar is the founder & CEO of the consulting company Supersol IT Solutions and an absolute specialist in the areas of intelligent data analysis, web and app tracking and customer journey analysis.
