6 Mar 2023

Corporate Lecture: Digital Customer Experience – Turning data into successful business stories

On March 6th and 9th 2023 we had the privilege of being able to show an audience of over 2000 marketing specialists and enterprise executives from German companies of all industries what our MarTech solution, the matelso platform, can do for them – strengthen the complete online marketing strategy and optimize marketing ROI considerably.

Corporate Lecture: Digital Customer Experience – Turning data into successful business stories

Our matelso founder and CEO Frank G. Froux started our conference presence on March 6th with his lecture to the topic Digital Customer Experience.

In his German presentation he discusses the challenges of data-driven marketing and the importance of integrating all relevant conversational touchpoints – e.g. (video) calls, chat, mail or contact forms – into a single, centrally managed and accessible platform which allows marketers to better and easier optimize their online marketing strategies and their marketing ROI. Also he shows how important it is to create innovative and efficient lead management processes that generate more valuable leads with the same budget.

Watch the whole german presentation here.

The solution: matelso platform for a communication based lead management

The new matelso platform provides marketers with a cloud-based solutions to strengthen marketing performance, customer lifecycle management and Digital Customer Experience. The platform includes features such as contact management, communication tools (e.g. phone, chat, video call, and mail), and an integration into third-party systems like CRM or analytics tools – especially Google Analytics 4 (GA4).

With these features companies can better understand customer behavior and generate valuable insights on behalf of this data – and thus, optimize their complete marketing strategy and conversion rate, creating more and better leads.

Summary of the presentation

Turning data into successful business stories – Marketers learn how to get more out of their data and significantly improve not only their online marketing strategies, but also their overall lead management. The result: more leads and a higher marketing ROI. The magic word is communication based lead management. This is how real success is created from company data!

Mar 6, 2023

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