More sales power for matelso

More sales power for matelso

The new matelso sales teammatelso sales team: Only recently, we positioned the marketing team of our MarTech company more strategically than before and thus professionalized our work massively. Now comes the next...

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We’re launching a new MarCom team!

We’re launching a new MarCom team!

May we introduce...our new matelso MarCom teamCurrently a lot is going on in our MarTech company: Not only concerning the strategic, but also in our development as a company. In addition to new processes that support...

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The way to more leads

The way to more leads

Lead management systems / Lead generationLead management and lead management systems are the challenge of the future for marketers. Surprisingly however, is that they do not efficiently include conversational...

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Call Tracking for agencies

Call Tracking for agencies

Call Tracking for Performance AgenciesIs Call Tracking a must-have or nice-to-have feature for performance agencies? Call Tracking für (Performance) Agenturen zur Grundausstattung oder ist es "nice-to-have"? It never...

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Call Tracking for Print Advertising

Call Tracking for Print Advertising

Connecting print advertisement with onlineIn recent years, the majority of marketing agencies have focused their efforts on online marketing. Pioneers in this field have seen increased sales and huge reductions in...

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B2B calls and the GDPR

B2B calls and the GDPR

Customer Experience is a short way of expressing the idea that companies should offer consumers the best possible experience when they establish contact with the business. The introduction of the General Data...

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5 surprising facts about inbound calls

5 surprising facts about inbound calls

This blog entry will present some surprising facts about inbound calls in marketing and why Call Tracking is the ideal method to use this potential. It will demonstrate that more calls are being made rather than fewer,...

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The new modern customer journey

The new modern customer journey

Customer journey: Consumers constantly seek to interact with their favorite brands using all touchpoints available. The impressions they gain while doing so form their customer experience. The path from initial contact...

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4 ways to maximize your ROI

4 ways to maximize your ROI

Every company’s aim is to attract visitors to its website and to generate as much traffic as possible. Nevertheless, for your marketing ROI, it’s crucial to convert these visitors into leads or customers. What’s the...

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Missed opportunities = lost profits

Missed opportunities = lost profits

Leads are a marketer’s currency. In the business value chain, our marketers are therefore exchanging their budget for contacts. This constitutes a cornerstone of sales – and comes at a high price! So if we look at the...

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Call Tracking variants

Call Tracking variants

What different types of call tracking are available?This is a blog entry for those who already know what Call Tracking is and have already identified the need to track calls.Here are two articles that are sure to be of...

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Calls in online marketplaces

Calls in online marketplaces

Online marketplaces host the transaction and help sellers convert leads into sales. If we are talking about a higher priced product like a home, a car or a relocation service, the buyer often calls the seller.​ ​Around...

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Call tracking as part of attribution

Call tracking as part of attribution

Attribution models for Call TrackingFinding out when, how, and above all, why conversions take place is an ongoing challenge for marketers. And it’s even more difficult to determine which tracking metrics need to be...

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What are call extensions?

What are call extensions?

Call extensions for Call TrackingCall extensions are an ad enhancement in Google Ads (formerly AdWords) that include the telephone number of the advertiser direct in the ad. In a cell-phone view, the number is made...

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