“Simple, clear, smart, partnering and empowering – these are our core values that we will convey with our new brand design in the future.” – Frank G. Froux, founder and CEO of matelso.
matelso shines with a new brand identity
We are starting 2023 with a new brand identity and a new design. With this step, we are strengthening our positioning in the areas of Communication based Lead Management, Call Tracking and Digital Customer Experience in the national and international markets. In addition, we are giving new impulses with our new mission statement “Turning data into successful business stories” and the vision “Creating a new data-based era of communication”, thus underlining our alignment as a leading provider of marketing technology solutions.
The completely redesigned brand presence impresses with a strong and emotional visual world, an inspiring color concept and clear and simple messages. Visitors will also find these on social channels such as LinkedIn and Facebook, as well as in the tech solutions matelso platform and Call Tracking. The result is a seamless and consistent brand experience that pays directly into the image, reach, and awareness of our MarTech company – across all channels.
Our founder and CEO Frank G. Froux says, “In the last year, we’ve made a huge leap as a company – both organizationally and product-wise. We analyzed and expanded our expertise in Call Tracking to create the matelso platform, a cloud-based, data-driven communication-based lead management solution that precisely addresses our customers’ challenges. With the new brand identity, we are taking this development into account and positioning ourselves as a strong partner in the MarTech environment.”
The concept for the new brand positioning was developed by the agency muehlhausmoers corporate communications, Berlin/Cologne, around Stephanie Moers, Frank Müller and Raffael Kossmann. The implementation was handled by our team around Laura Schmitt, Iwen Kuhn, Danny Andris and William Wells themselves.
